High Potential for Publishers to Earn More with Full Page Ads
According to Neilsen, display ads are seeing double digit growth in first quarter of 2013. With a 26.3% increase, it has surpassed newspapers and even TV in terms of ad spend growth. As more and more Advertisers are spending online for their marketing promotion efforts, Publishers are playing a bigger role in supplying quality audience for them, which means more earning potential in the process.
Publishers that are placing full page ads such as popunders and interstitials are in a position of earning more than ever. These ad formats offering Advertisers a larger exposure area for their campaigns, which make them a popular format to use for companies that are adding online advertising to their marketing mix.
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